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ADVICE FROM LUCIANO BARBERA

"It is not enough to have beautiful clothes. Lots of people have beautiful clothes. In fact some people have too many. What is important is what you do with them."

And what you do with them is called sprezzatura, the very Italian art of studied nonchalance. Far more elegant and refined than our American "lifestyle" way of dressing, a gentleman with sprezzatura pays careful attention to every detail and, so, makes a classic look entirely his own.

Famously well-dressed, Signore Barbera's personal look so impressed Murray Pearlstein, then owner of Louis Boston, that he insisted on bringing it to the US and introducing it to his customers. The resulting Luciano Barbera Collection was hugely successful and ushered in an era for menswear when "Made in Italy" became the gold standard.

We are happy to report that today Luciano Barbera is still a small company, still using the finest fabrics, still entirely manufactured in Italy, and still designed for the man with sprezzatura.